As part of my Digital Marketing course, I built this website to apply the concepts and tools I am learning in class to real-world contexts. Throughout the semester, I will connect this site with key digital tools, such as Google Analytics 4 (GA4), Google Search Console (GSC), and email automation, and use them to understand how online content performs and how users interact with a website.
In this course, I am learning the foundational skills of digital marketing: search engine optimization (SEO), content marketing, social media strategy, and analytics. I am also practicing how to use AI tools for content creation, keyword research, image generation, and data-driven decision-making. The goal is not only to understand digital marketing in theory but to apply it in a practical and measurable way.
To make the learning meaningful, I selected two companies that I am personally interested in. Throughout the semester, I will create content and analyses related to these companies. This project allows me to demonstrate my skills, contribute insights that may be useful for the companies.
This website will publish blog posts according to the schedule below. The two selected companies are Opal Collection, with a focus on Opal Sands Resort & Spa, and Disney Experiences, with a focus on Walt Disney World.
9/14: Customer Persona for Opal Collection – Opal Sands Resort & Spa (Uploaded)
9/14: Customer Persona for Disney Experiences — Walt Disney World (Uploaded)
10/12: Content creation with AI for Opal Collection – Opal Sands Resort & Spa: Customer persona, Search Engine Optimization (SEO), Content creation, Image creation (Uploaded)
11/2: Content creation with AI for Disney Experiences — Walt Disney World: Customer persona, Search Engine Optimization (SEO), Content creation, Image creation
11/16: Review analysis for Opal Collection – Opal Sands Resort & Spa
11/23: Review analysis for Disney Experiences — Walt Disney World
11/23: Web analysis
12/7 Final report